Economics and Business Administration - Sports and Event Management

2 Jahre

You can apply for the program if you hold a BSc in Economics and Business Administration or another relevant bachelor’s degree.

To qualify for admission with a similar bachelor’s degree the programme must include 75 ECTS courses covering the disciplines within economics and business administration. In particular, each of the following subjects must be included with at least 5 ECTS: Microeconomics or Managerial Economics, Accounting, Corporate Finance, Marketing, Organizational Theory, Statistics, and Additional methods for analysis of data.

If your degree is not from a university, you must further have 5 ECTS in Theory of Science and/or Scientific Methodology and Methods from a university.

If your degree does not fulfil the entry requirements, the study board will decide whether you can follow one or more supplementary courses.


Application deadlines:
The application deadline for study start September 1st is:
  • February 1st for Non-EU/EEA citizens
  • March 1st for EU/EEA and Swiss citizens and all citizens with residence permit in Denmark

The application deadline for study start February 1st is:
  • September 1st for Non-EU/EEA citizens
  • October 15th for EU/EEA and Swiss citizens and all citizens with residence permit in Denmark
Worum geht's im Studium

About the MSc in Economics and Business Administration – Sport and Event Management:
The MSc in Economics and Business Administration profile in Sports and Event Management gives you competences on a high academic level within organization and marketing. The focus lies on issues that are especially relevant for companies in the sports and event sector.

The programme offers courses about governance issues in the sports and event sector, the sport and event industry as part of the entertainment sector, marketing and consumer behaviour in sport and event markets, as well as in project management, competitive strategy, and research methodology. The combination of courses in advanced management and marketing qualifies you to manage the development of competences and continuous learning that are necessary survival skills for enterprises and organizations in an intensified competitive environment.

Through a combination of project work, group work, and lectures you will understand how to manage companies and organizations in the sports and event sector. The programme focuses on know-how skills, i.e. the ability to perform analyses and develop solutions.

Programme structure

A Master of Science in Economics and Business Administration requires two years of full-time study, each year consisting of four quarters. The profile Marketing Social Media, and Digitalization consists of 60 ECTS compulsory courses, 30 ECTS that are electives, and thesis work corresponding to 30 ECTS. There are eight compulsory courses. These are offered in the first four quarters. The electives are typically placed in the fifth and sixth quarters, and the thesis should be written during the seventh and eighth quarters.

Here you will find more information about our programme, admission and enrolment etc.

You are also welcome to contact us if you have questions regarding admission and enrolment, please contact:

Student Services in Esbjerg



University of Southern Denmark

Degnevey 14

DK-6705 Esbjerg

Phone: +45 6550 1103

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